Our new investment process
Over the years we have tried lots of different approaches to
investing, some performing worse than others. Our latest adaptation is
described here in outline for those seeking investment. We plan to
invest in one or more companies once per quarter.
- Apply: Anyone can apply by signing up for GWiz™ -
yes you have to pay. It's the first way we differentiate between
serious folks seeking investment and the folks who basically consume
lots of time. If you cannot afford $99, you are not ready for our
investment, and if you are not willing, we are not likely to be
interested in investing in you.
- Fill out the form: When you sign up, you will be given an
online account and instructions. The first test is your ability to
follow the instructions and your willingness to provide the
information we are asking for. For those who know what they are doing
in their company, it takes under an hour, and you will get our
included analysis of your application. We get very positive feedback
from companies who go through the process, even if they are not going
to get an investment. When you think you have the for, done correctly,
email us and we will do a review, emailing you back with comments. You
can then fix/change it as/if you like.
- Deal Screening: At the end of the month, we will review the
applications and invite (or not) some of them to go the next step. We
will let everyone know is we plan to continue the process with them,
so you don't have to worry about not hearing back from us. Note you
have not yet had a chance to pitch to us, and we do not view that as
important as the other information we will be getting from you.
- Diligence (or not): If you are invited to go forward to the
diligence process, we will give you access to our Diligence™
package, for no additional fee. For those who want to go through the
diligence application regardless, you can purchase access to the
application here. This is a
far more extensive company drill-down that allows us to get close to a
final decision.
- Presentation: We will invite you to present on a mutually
acceptable date and time, online of course, and during that process we
will also go through your diligence in detail and edit things with you
along the way. This usually takes at least an hour and sometimes
several hours.
- Decision: We will make a preliminary decision at this point
and let you know. As/if we decide to continue, there will be some
substantial additional paperwork to go through to complete an actual
investment.
- Follow-up: After investment, you will be invited to join
our monthly CEOs forum for portfolio company CEOs only, and we will be
working with you over time to help support our investment as we
move forward together.
More information?
If you want more details, join us on our monthly free advisory
call, usually at 0900 Pacific time on the 1st Thursday of the month:
and we will be happy to answer any of your questions.
In summary
Looking for investment? Follow the directions...
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Fred Cohen, 2024 - All Rights Reserved