Exits and Entries
Sometimes, things happen all at once. In the 10-day period surrounding the writing of this article, I have had:
The paperwork
If you have ever started a company, you know how much paperwork there is - right? Multiply that by 6 and you have an idea of what I did for the week... or... probably you don't! I thought that might be of some interest.
How did we close all these deals in this little time?
We should start about 9 months ago... but rather than bore you with all the details, we opened the process on most of these more than 6 months ago. The actual new entry entities were started into the process about 3-4 months ago, and one of them came into focus within the last 2 months.
All of them went through our standard due diligence and pitch process, we generated GWiz™ metrics, did pricing analysis, cash flow analysis, market analysis, a detailed descriptive, got information into deal rooms, drafted and negotiated contracts, went back and forth on employment agreements, licensing agreements, projections, governance and management, intellectual property and special sauce, marketing and sales, and so forth.
That was the setup process, and it took a lot of effort by many folks over an extended period. But at some point you need to get over the action threshold and execute a deal, or not. So how do you do that?
Time for a party!
Yes, that's correct. The next step was a party - a 3-day party - day 1 and 2 at a high quality hotel overlooking the ocean in Monterey, and the next day at my house with meals, meetings, slides, non-alcoholic drinks, deserts, a walk, a song, song and dance, and near the end of the day after most folks were gone, signing of a few deals.
For many investors, meeting the people involved in person is the only way they will invest. I am not that way myself, but I certainly like to see the proof of what I am buying.
In this case, the party started on Monday morning with the ELN event in Monterey. I visited the vendor tables in the morning, met some of the staff, chatted with Chris (the boss), had a little breakfast, and greeted some of the other folks who came to town for the party. Then I went back to my place to prepare for the next 2 days, helped track the folks arriving in town, and generally kept out of the way.
Tuesday 0800 the meet and greet started, and as I tracked other folks coming to town, air delays, hotel stays, etc. I appeared on a panel, watched other folks on our team coming to the event on their panels, met new folks, watched and discussed the rest of the event, and made sure everything was going well across the board, which it was. That evening we did final preparations for day 3 - at my place.
Wed 0700 - out for a walk. 0800 finish setups for the party. 0900 The Cyber Show on the air, sent final reminders to all folks, made sure they could get in the gate, told them to listen to the show on the way in. 1000 - the party started.
Thursday - back to the normal 10 meetings per day... Details of deals reviewed during calls with companies and the advisory group notified of deals 1 and 2.
The next 4 days
Friday:
Saturday: rest - sleep in - recover.
Sunday: Record presentations for Go To Angel, finalize the radio show for the following Wednesday, start the process of integrating the companies from Deals 1 and 2 into the portfolio, write monthly articles, and setup for the flurry on Monday...
Monday: delays due to illness of funding sources - lasted most of the week.
Wednesday: Authority to proceed from the funding source on Deal 6, awaiting funds transfer to actually proceed. Met (LOR) with the CEO-to-be to lock it all down.
A call to action
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In summary
The ceremony is the result of all the work that went into it. And you can have a lot of ceremonies in a short period of time. But getting there takes lots of time and effort. And you can still screw it up even at the very end.
Copyright(c) Fred Cohen, 2023 - All Rights Reserved